The active Hospitals are engaging the market properly by attending conferences, joining the Medical Tourism Association, and selecting markets to advertise in. All these components are required and important. However the best potential and most efficient strategy is to build relationships within the Benefits Distribution Model.
The U.S. Benefits Distribution system has Agents, Brokers, and Consultants at its core – your ABC’s. These are the influential decision makers that are involved in benefits day in and day out. They are the ones that ultimately give their client – the Employer a recommendation for benefits. Only a small minority of employers operate without an agent, broker, or consultant. In fact the practice is so common that most insurance companies are required by certain states to not discount an insurance policy’s rates by the commission if an agent, broker, or consultant is not present.
So any Hospital, Cluster, or government that does not place the U.S. Distribution system at its core will not be as effective or efficient. The reason is simple a well established regional broker for example may have 100’s of clients. A well positioned outbound Hospital solution could have the potential of being introduced to multiple employers with one contact…
At Global Benefit Options our expertise is the U.S. system and our strength is our relationships with agents, brokers, consultants and insurance companies and their sales force. This gives GBO a clear and distinct advantage to grow your organization and potentially increase your outbound patients.
Contact Global Benefit Options today to schedule an onsite needs analysis and to request a proposal.
